As a strategic development firm, we assist clients to achieve measurable improved results. In developing clients’ web and e-strategy solutions, we only work on projects where we can leverage our abilities to facilitate and articulate the client’s strategy and value proposition.
We collaborate with both the client and their other service providers in either developing and implementing a results orientated “E-Strategy”.
For clients with sophisticated needs, we collaborate with with other developers and technology futurists to develop and implement their e-strategy. The list below links to sites that we have developed and describes the both the intangible measurable results achieved.
While we have experience working with an assortment of content management systems, most of our sites are built with WordPress to allow clients to add and control their own content.
American Equestrian Trade Association
Not for profit trade association serving the equestrian industry. First we developed their public site (left) designed to promote activities, events and increase membership. Features include membership application and dues collection, dynamic drop down menus and random rotating images.
Upon completion of the public site, we created a members-only online community (right) complete with discussion forums, blogs and member profiles while maintaining their desired branding graphics and color schemes.
Built as a simple, site to establish the identity for a small plumbing contractor. Client has since assumed content creation and design function.
Communicates the competencies of a contract office furniture installation and delivery company. The home page features a slide show that efficiently provides a graphic illustration of the company’s range of services. The FAQ page is carefully designed to communicate the company’s unique advantages. This simple, optimized site regularly generates qualified project prospects through top five search engine rankings for their desired search terms.
Better Than Bernie
The Better Than Bernie microsite served as a landing page for a direct mail postcard campaign responders.
The overall communication is designed to use both on-line and print media to educate and raise awareness of the pitfalls of “self-valuation” of hedge fund portfolio investments.
TheBig Banter.com is microsite designed to promote registration for a series of Social Business Events. The inaugural event held at Chicago’s Hard Rock Cafe.
Blanke Industries, Inc.
Manufacturer of analytic equipment for saving fuel, improving engine performance and cleaner air with industrial trucks and motorcycles. Their site serves to make it easy for visitors from their four diverse market segments to quickly navigate to the desired product information. The site regularly achieves top five search engine status for their desired search terms. It generates a regular flow of qualified prospects and supports their print and direct mail campaigns. Migrated the site to the WordPress platform for mobile comparability and ease of use.
Chicago Executive Coaching
Recognized by Top20Sites.com as #5 in their Top 20 Executive Coaching Sites on the web. The site regularly attracts qualified prospects for Executive Coaching engagements for C-Level executives and high level professionals. Site content provides education for coach selection, an introductory video and additional educational resources including the Leadership Breakthroughs Blog. Both the main site and the Leadership Breakthroughs Blog are built on the WordPress platform.
Debbie’s Designs, Inc.
Site featuring Jewelry Products and schedule of events for a local jewelry designer. The home page features a slide show that conveys the beauty and artistry of their product line.
Site for local English Riding Equestrian facility is designed to convey both the tangible features of their facilities along with the intangible benefits of being part of their community of horse lovers. Facility was sold so site is no longer active.
A Micro-site created for distribution of free and useful information to start-up and expanding restaurants. Through educational marketing, the site was supports direct mail campaigns designed to generate prospects for a Chicago architectural firm. The campaigns and site are designed to opt-in and identify those preparing to start-up or expand restaurants or food service facilities are difficult to find.
Liberty Limestone Co.
The site shows demonstrates the use of their products and services by illustrating how plain, white cut stone can be used to create appealing architecture affects. The site serves to reinforce the company’s marketing efforts with Masonry Contractors and architects. Copy serves to connect their value proposition with the company name. The site communicates the company’s options for their custom stone fabrication services while including over 20 pages or mechanical drawings and architectural specifications.
We also assisted the client in both replacing and subsequently regaining a lost domain name that had been neglectfully abandoned by a previous service provider and scooped up by a cyber-opportunist.
A family of sites to support the communications for business social media services. Owlish Communications seeks to educate and entice prospective clients through content marketing via three relates sites:
Colorful rebuild of a manufacturers’ site features a dynamic menu system that allows for easy navigation through their wide variety of specialty products and services and an opening slide show that demonstrates their capabilities. Site makes it easy for new and existing customers to get started with preliminary documents.
Chicago’s Leading Executive Resume Writing Service.
ResumeStrategy.com offers essential services for executives in transition including resume writing services, LinkedIn profile writing and coaching for interview skills and salary negotiation.
Each page on the site includes an inviting call-to-actions that makes it easy for qualified visitors to connect.
Designed to elegantly convey the attributes of quality and responsive service. Also serves as an educational buying guide for prospective Stonecrafters Sitecustomers. Site is search engine optimized and generates 400 to 500 page views per day and a page view to visit ratio of 4 to 1. Google Page Rank is 3.
The site has continuously maintained top-five rankings for their targeted search terms for three years.
We have administered an Adwords campaign that has duplicated the results of a previous service provider for and saved 60% of their costs.