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"Good is the Enemy of Great" Why is it so easy to settle for good? |
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The title of this briefing, "Good is the Enemy of Great" is the first sentence of
Jim Collins'
business best seller, Good to Great: Why Some Companies Make the Leap... and Others Don't
Why is it so easy to settle for good? Do we have a a natural tendency to move toward a state of apathy.
How many times have you seen this occur? In how many different aspects of life? Do you aspire to individual or business greatness? Or, are you willing to settle for good? Where have you decided that you're already successful? What processes do you have for overcoming complacency and apathy? If you're saying to yourself: Who cares, we're doing OK. You're in good company. But, will you ever join great company?
For deeper analysis... Is it possible that complacency and apathy are a natural and necessary phenomenon in the process of growth and development? The Law of Process offers deeper insight:
Read our other Good To Great Articles
• Pursuit of Good To Great Leadership: Attributes of the Level 5 Leader
• Strategic Pursuit of Greatness
• Filling the Bus for Your "Good to Great" Odyssey
Learn about our Good To Great Consulting Services Visit Our Other Sites ChicagoExecutiveCoaching.com | ExecutiveTalentAssessments.com | ||||
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Tom Lemanski of Vista Development serves as business catalyst in the strategic development of SMARTer, executives, managers and sales professionals.
View Past Articles | Send your comments or feedback | What is Working SMART? |
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The book has provided benchmarks for many of today's inspired
leaders. The author documents eleven publicly traded companies that made a
transformation from good
performance to at least fifteen years of outperforming the market by a factor
of seven. The book is a research validated study of the common elements of
those eleven great companies. Because
this is a briefing, I will only discuss concept of the book's opening paragraph...
