Working SMART: Library of Congress ISSN 1551-4633
"Good is the Enemy of Great"
Why is it so easy to settle for good?
The title of this briefing, "Good is the Enemy of Great" is the first sentence of Jim Collins' business best seller, Good to Great: Why Some Companies Make the Leap... and Others Don't. The book has provided benchmarks for many of today's inspired leaders. The author documents eleven publicly traded companies that made a transformation from good performance to at least fifteen years of outperforming the market by a factor of seven. The book is a research validated study of the common elements of those eleven great companies. Because this is a briefing, I will only discuss concept of the book's opening paragraph...
Why is it so easy to settle for good? Do we have a a natural tendency to move toward a state of apathy?
How many times have you seen this occur? In how many different aspects of life?
Do you aspire to individual or business greatness? Or, are you willing to settle for good? Where have you decided that you're already successful? What processes do you have for overcoming complacency and apathy? If you're saying to yourself: Who cares? We're doing OK. You're in good company. But, will you ever join great company?
Success is a journey, not a destination. - Arthur Ashe
Success is a journey, not a destination.
- Arthur Ashe
For deeper analysis...
Is it possible that complacency and apathy are a natural and necessary phenomenon in the process of growth and development? The Law of Process offers deeper insight:
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• Working SMART: Library of Congress ISSN 1551-4633
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