Front Page News!

Within weeks after completion of our Silver Bullet Discovery process, Dale Vanderwerff of Vanderwerff Construction was approached by a reporter searching for a local construction business to feature.  His primary question was: Describe how your company is better or different?  Dale's effective and articulate answers led to a feature with a color photo of himself on the front page of The Daily Herald business section with the headline: Vanderwerff Construction stands out from the competition.  Not only did the article make the phone ring, copies of the article continue to provide a valuable marketing piece for use in future mailings and promotions.  Without their improved ability to articulate their advantages, the reporter likely would have found a different company to feature.  The Silver Bullet Process also generated an educational marketing piece to help their prospects to discover the value in Vanderwerff's value added advantages.

Liberation Is At Hand 

Can you brand sand?  How about the service of custom cutting rectangular stone pieces for masonry contractors?  Liberty Limestone looked to increase their market share for their stone products like window sills and corner stones. After helping the management team to discover and refine their strategic advantages, we created The Liberators direct mail program which offered liberation from their prospect's issues they were best positioned to remedy.  The patriotically themed promotion offered a free Liberation Starter Kit from the principals of the company henceforth known as The Liberators.  Direct mail response rates reached as high as 20% as new customers worth $30K to $50K/year in volume were liberated in record numbers. Implementation cost less than $1,000.

Print Your Own Money

Blanke Industries produces and markets a line of exhaust analyzing devices used to diagnose emissions of fork lift trucks and motorcycles.  Traditionally, the devices were used to determine pollution levels.  They needed to change the marketplace perception of their product with repair shops from a that of a pollution detector to a product that generates new opportunities for profit. For their advertising and marketing materials we used a photo the analyzer's printer attachment doctored to show it outputting a $100 bill. This visual communication of this new profit opportunity, served to change the product's perception. The print your own money concept was wildly successful with dealers. Device sales have hit an all-time high driving 30% annual revenue growth. 

Corporate Mascot/Spokesmodel

Consumer product company looking to differentiate with the translucent, see through attributes of their product. We created a corporate mascot: a cartoon character named Claire Ettee'.  Claire graced the labels and letter borders of promotional mailings with pointed captioned messages to clearly and humorously communicate the product line's advantage; clarity. The Claire Campaign was a key component in the company's capture of the #2 position in their niche market.

Articulating Their Difference & Making it easy to buy.

A granite fabricator wanted for improve their communication of their value proposition to their upscale, prospective retail customers who visited their website. The content and design of their site was re- designed to both describe the areas they excelled and to help prospects through a detailed buying process by making it easier to get started.   

Leveraging The Power of Purpose

Alarm and surveillance system provider previously promoted the technical features of their offering. Our strategic thinking process brought a shift in focus to strike a chord with what their target audience really buys: Peace of Mind.

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