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As a strategic development firm, we assist clients to
achieve measurable improved results. In developing clients' web
and e-strategy solutions, we only work on projects where we can leverage our
abilities to facilitate and articulate the client's strategy and value
proposition.
We collaborate with both the client and their other
service providers in either developing and implementing
a results orientated "E-Strategy".
For clients with
sophisticated needs, we collaborate with
with other developers and technology futurists to develop
and implement their e-strategy. The list below links to
sites that we have developed and describes the both the intangible
measurable results achieved.
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American Equestrian
Trade Association
Not for profit trade association serving the equestrian industry.
First we developed their public site (left) designed to promote activities,
events and increase membership. Features include membership application and dues
collection, dynamic drop down menus and random rotating images.
Upon completion of the public site, we created a
members-only online community
(far right)
complete with discussion forums, blogs and member profiles while maintaining
their desired branding graphics and color schemes.
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Communicates the competencies of a contract office furniture installation and delivery
company. The home page features a slide show that efficiently provides a graphic
illustration of the company's range of services. The FAQ page is carefully
designed to communicate the company's unique advantages. This simple, optimized site regularly generates
qualified project prospects through top five search engine rankings for
their desired search terms. |
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aQsi is a Naperville, IL based Training and Business
Improvement Firm specializing in helping Graphic Arts companies to
improve the performance and their processes. Client has since
transitioned to self publishing. |
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Manufacturer of analytic equipment for saving fuel,
improving engine performance and cleaner air with industrial trucks and
motorcycles. Their site serves to make it easy for visitors from
their three diverse market segments to quickly navigate to the desired
product information. The site regularly achieves top five search engine
status for their desired search terms. It generates a regular flow
of qualified prospects and supports their print and direct mail
campaigns. |
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Character
Matters in Lake County Not-for-profit association site for disseminating information on ethics and
character in Lake County, IL. A pro-bono project
for an organization in need with minimal resources. Organization now
merged with another. Site has closed. |
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ChicagoExecutiveCoaching.com
An optimized micro site that regularly attracts
prospects for Executive Coaching engagements for C-Level executives and high
level professionals. Site content provides
education for coach selection and additional educational resources. |
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 ChicagoSalesCoaching.com
Micro site designed with a focus on sales process
improvement tools. The site, with its search optimized domain and content
regularly generates prospects sales development services, seminars and speaking
engagements. |
Clean, simple site for local English
riding facility. Copy and images are used to convey a feeling of
community prevalent among their happy customers. |
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Twin Cities Strategic
Consulting Firm. Simple 12 page site developed and
launched in one week
from principal's Power Point presentation. Assisted with
enhancement of micro site and relocated it to the same server.
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Micro site focused on Talent Assessment and Job
Benchmarking Tools. Designed to graphically communicate the conceptual
advantages of cutting edge talent assessment tools for use in recruiting
evaluation and performance coaching. |
Site for Operations Consultancy specializing in process improvement.
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Site built to communicate the competencies of an Operations Improvement Consultant
firm
specializing in high volume mail order pharmacy facilities.
Upon request, the site was optimized with search
engines to secure the #1 position for searches for the principal's name. |
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A
micro-site created for distribution of free and useful information to start-up
and expanding restaurants. Through educational marketing, the site was
supports direct mail campaigns designed to generate prospects for a Chicago architectural firm.
The campaigns and site are designed to opt-in and identify those preparing
to start-up or expand restaurants or food service facilities are difficult
to find.
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Profit Improvement Consulting Firm needed a professional look
and feel to support their embedded video presentation. |
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Liberty
Limestone Co.
The site shows demonstrates the use of their products and services by
illustrating how plain, white cut stone can be used to create appealing
architecture affects. The site serves
to reinforce the company's marketing efforts with Masonry Contractors and
architects. Copy serves to connect their
value proposition with the company name. The site communicates the company's options for
their custom stone fabrication services while including over 20 pages or
mechanical drawings and architectural specifications.
We also assisted the client in both replacing and
subsequently regaining a lost domain name that had been neglectfully
abandoned by a previous service provider and scooped up by a
cyber-opportunist. |
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Colorful rebuild of a manufacturers' site features a dynamic menu
system that allows for easy navigation through their wide variety of specialty
products and services and an opening slide show that demonstrates their
capabilities. Site makes it easy for new and existing customers to get started
with preliminary documents. |
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Designed
to elegantly convey the attributes of quality and responsive service. Also
serves as an educational buying guide for prospective customers. Site is
search engine optimized and generates 400 to 500 page views per day and a page
view to visit ratio of 4 to 1. Google Page Rank is 3.
The site has continuously maintained top-five rankings for
their targeted search terms for three years.
We have administered an Adwords campaign that has duplicated
the results of a previous service provider for and saved 60% of their costs.
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Micro-sites created to target local Corian and Zodiaq
prospects. |
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A micro site for a plumbing contractor designed
to attract and convert local prospects who search for a source for
prompt replacement and installation of sump pumps. |
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Tough Seal Buoys.com is a micro site that supports
Walsh Marine Products' post card mailing
campaign. This simple site supports their "No
Brainer" concept by providing a competitive comparison for buoy buyers
showing advantages of a Tough Seal™ Buoy vs. long standing, inferior,
industry standards. The site's content is designed to help their
prospective customers make more informed decisions by helping them to discover
the deficiencies of competitive products that had become standard in the
industry. |
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Vista-Development.com
Designed first
to graphically and verbally identify the attributes of an ideal client and then
to convey expected outcomes.
The site
has achieved a Google page rank as high as 4 and a regularly generates 2 to 1 Page View to Visit
ratio.
The Vista Development site has also served as a six-year
proving ground for testing web tools, service providers and e-strategy
components that we subsequently can recommend to clients with
confidence.
Vista Development's Micro-Sites exist to focus on
specific client needs and support both pay per click and optimization (SEO) strategies.
They include
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Web
Strategy Facilitation and Site Implementation Assistance Clients...
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Anatol Equipment Manufacturing Co. - Web
Strategy Facilitation and Content Creation -site currently under development.
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Peacock Colors: Candle Industry Micro-site:
CandleColorBeads.com - Developed by New Circle Consulting
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Millusions
- A specialty metal surface application process that allows
Designers to "Bring Bling to their Things".
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Saddlers Row -developed concepts, copy
and talent selection for new retail storefront.
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JTP Contracting: Search Engine Optimization and content
improvement to convert the site into an effective prospecting tool
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Walsh Marine
Products - manufacturers of buoys, markers and floats for regulated
waterway regulation. Ongoing optimization and Adword account management.
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